Brother and sister duo Alice and Ben founded JuJuni at home in Buxton. Nestling in the Peak District National Park, this is where the story began.

Shortly after the arrival of her first son, Alice began shopping online for clothes for her newborn baby. After searching high and low, Alice could not find the clothes she wanted; often discovering the colourful, unique designs she desired were too gender specific and the unisex clothing that was available was bland and monochrome.

After sharing her ideas with her brother Ben (who is keen to save our planet), the pair started to develop a line of organic, colourful, unisex kids clothing – a clothing line backed by a strong belief that kids should dress as kids, in bright, playful and above all else, comfortable clothes.

From the get-go it was always at the forefront of their minds that JuJuni was to be socially and environmentally aware. As their vision developed, they researched and planned, always looking for the very best materials and the nicest people to be involved in their brand.

Specialising in dungarees and all-over print T-shirts, JuJuni clothing is designed with you and your kids in mind, using colourful organic fabrics, playful prints and manufactured with ethics in mind.